Its first launch was in 2004 by the Nicole Group headed by Samuel Lee, who founded “NICOLE HANDBAG” with the firm conviction of offering handbags with high-quality materials and elaborate workmanship.

In 2006, Suzy Han, the outstanding and talented designer, joined the company taking it to the next level. Suzy added the surname “LEE” to honor her maiden name, integrating her ancestral roots in her art. That's how the Nicole Lee brand was born.

Nicole Lee quickly became mainstream in fashion, gaining recognition from the editor of Handbag 101 Pro’s magazine. Its creativity, originality, functionality, and avant-garde has positioned Nicole Lee as an international brand. Its unique designs and quality products are widely recognized in the world of fashion.